What is The Side Door?

A partnership between research firm Motley Data and ANDRE's creator agency, built to gain insights about brands and products through exclusive events and experiences. We focus on cultural signal, not just numbers.

Not just an event

The Side Door is an opening to new relationships, opportunities, and insights. Events are tailored to connect customers, creators, and brands to foster growth — and to generate aha moments about attendees, products, brand, and the ROI of experiential marketing.

Level up: event feedback

Real-time, interactive feedback on products and on the event itself
Understand how to optimize future events to drive the outcomes you intend

Level up: insights

High-quality data from attendees before, during, and after the event
Efficient research layered onto an event investment you're already making

Level up: relationships

Deepen connection to your customers and event attendees
Cultivate creator relationships and understand how their audiences respond

Level up your brand with The Side Door

Numbers-driven, iterative improvement to events
Measurable ROI of your brand activations
Interactive feedback on experience executions, products, and brand
Deeper insight about your attendees and creators

Schedule an introduction to discuss how The Side Door can be added to your next experiential marketing project.

Get in Touch